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Internet user privacy and confidentiality is of the utmost importance to Burst Media and AdConductor, our web publisher members, and our advertiser clients. Our reputation and integrity are directly related to how we serve our clients and customers. Please find a description below of how Burst and AdConductor strives to protect the privacy of Internet users and maintain the Internet as a highly credible medium.
AdConductor collects this information via our technology and it may be stored for up to 2 years for the purpose of: 1) analyzing campaign results, 2) ensuring that our technology is functioning properly, and 3) preventing fraud across our sites.
We do not link the information we store in cookies to any personally identifiable information you submit while on our site or our member sites. Most Web browsers automatically accept cookies, but you can usually change your browser to prevent that use if you desire.
This confirms that Burst Media is a licensee of the TRUSTe Privacy Program. Burst Media also complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Burst Media has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Burst Media's certification, please visit http://export.gov/safeharbor/.
For AdConductor Customers this privacy statement discloses the privacy practices for www.adconductor.com and ads.adconductor.com.
This information can also be used for online preference marketing ("profiling") purposes. In these instances, Burst has no control over the information collected by the third-party, and may not be held responsible for the actions of the third-party measurement service where collected information is concerned.
If you are a Burst Publisher and have questions regarding different third-party measurement services and their respective methods of information collection, please contact email@example.com.
If you are an AdConductor Customer and have questions regarding different third-party measurement services and their respective methods of information collection, please contact privacy@adConductor.com.
We do not share, sell, rent or trade PII with third-parties for promotional purposes.
We collect information which is provided to us such as name, email and phone number on our site in the "Contact Us" section. This information is used to establish contact with perspective publishers and is only used for that purpose.
Burst regards all personal information collected from Burst Publisher as completely confidential. This includes personal data provided during registration processes and financial account information. Burst does offer to advertisers any data which may facilitate the sale of advertising for a member site. This includes traffic data, click-thru rates, unique visitor information, website geographic location, content information, and any demographic information offered by the website member for the purpose of facilitating an advertising sale.
Burst regards all personal information collected from its AdConductor Customers as completely confidential. This includes personal data provided during registration processes and financial account information.
The security of your personal information is important to us. When you enter sensitive information (such as Tax ID number and/or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). To learn more about SSL, follow this link.
We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. We use reasonable security to protect your personal information; we cannot guarantee its absolute security.
If you have any questions about security on our website, you can email us at firstname.lastname@example.org.
If a user's personally identifiable information changes, (such as zip code, phone, email or postal address), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users' personally identifiable information. This can be done by logging into your user account and updating your personal information or discontinuing service at anytime. Burst Publishers can direct their request to email@example.com and we will change the information, as requested within 30 days.
AdConductor Customers can direct their request to privacy@adConductor.com and we will change the information, as requested within 30 days.
Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with an appropriate law enforcement investigation, current judicial proceeding, a court order or legal process served on our Ad servers or website.
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at privacy@adConductor.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We post customer testimonials on our website which may contain personally identifiable information such as the customer's name. We do obtain the customer's consent prior to posting the testimonial to post their name along with their testimonial.
We will send you strictly service-related announcements on occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, or a new account enhancement is released, which will affect the way you work with us, we might send you an email.
Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account. You can deactivate your account by contacting Publisher Services and requesting that your account be closed. You can reach publisher services by email: firstname.lastname@example.org or by phone: 800-876-4352 or 781-852-5293.
Based upon the personally identifiable information that you provide us, we will send you a welcoming email with your username and password. We will also communicate with you in response to your inquiries to provide the services you request and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.
We do send out regular updates of recently added campaigns to Burst Publishers. If you no longer wish to receive those email updates, you may opt-out of receiving them by following the instructions included in each update or communication, by emailing us at email@example.com or by calling us at: 800-876-4352 or 781-852-5293.
Burst does not currently share personally identifiable information with third parties. Your information is only used to provide service and support while you work with Burst Media. Should that policy change, you will be notified when your personal information is collected by any third party that is not our agent/service provider, so that you can make an informed choice as to whether or not to share your information with that party.
If you use a bulletin board or chat room on this site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums.
This website contains links to other sites that are not owned or controlled by Burst Media Corporation. Please be aware that we, Burst Media Corporation, are not responsible for the privacy practices of such other sites.
We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects personally identifiable information.
This privacy statement applies only to information collected by this website.
8 New England Executive Park
Burlington, MA 01803
For eleven consecutive years, Burst Media has been awarded system certification by BPA Worldwide, a not-for-profit organization that provides verification of audience data and media knowledge in more than 20 countries around the world. Our BPA certification provides advertisers, advertising agencies, and publishers with assurance that Burst's data tracking, data processes, and systems are 100% accurate and reflect generally accepted auditing standards. Our certification covers Burst Network, Burst Direct and Burst AdConductor, our ad management platform. Furthermore, our BPA certification acknowledges Burst as an IAB Measurement audited ad serving system.
Established in 1931, BPA Worldwide is governed by a board comprised of media owners, advertising agencies, and advertisers. The organization has the largest membership of any media-auditing organization in the world and serves 3,000 media properties.
A cookie is a small text file that is stored on your computer for the purpose of identifying your web browser to a website or network. Cookies are placed on your computer when you visit or register with certain websites. Cookies help to enable certain functions on websites, such as shopping carts, login-based sessions, and advertising. A cookie file is extremely small, usually less than 1kb in size.
Cookies are not software and thus cannot install adware or spyware onto your computer or make it more susceptible to viruses.
We cannot and do not use our cookies to obtain any personally identifiable information. We do not link the information we store in cookies to any personally identifiable information you submit while on our sites. Most Web browsers automatically accept cookies, but you can usually change your browser to prevent that use if you desire.
A Burst Media cookie is placed into your internet browser's cache folder when you visit a website that is a member of the Burst Media Network. That cookie is represented by the name burstnet.com
This is what a Burst Media cookie might look like in the cache file of your internet browser:
Name = TID
ID = 00g3iga14p0oku
Domain = burstnet.com
Burst Media currently collects non personally identifiable information such as advertisements viewed/clicked, Urls of web pages visited, Anonymous User IDs, time of day as well as cookie Data that could represent activities that have been performed in the past. This information is collected via our technology and stored for up to 2 years for the purpose of: 1) analyzing campaign results, 2) ensuring that our technology is functioning properly, and 3) preventing fraud across our sites.
In an effort to respect your privacy, Burst Media gives all internet users the choice to opt-out of receiving Burst Media cookies. If you opt out, your web browser will be associated with a generic "opt-out" cookie, which will prevent us from associating any non-personally identifiable information with your browser. Burst's "opt-out" cookie has a five year expiration date. Keep in mind that participating in our opt-out program does not prevent you from seeing ads served by Burst Media; instead, the ads we serve to you will not be targeted to you based on your web surfing experiences.
If you would like to opt out, please visit our Cookie Opt-out Program. Alternatively, you may also choose to opt out of the Burst Media Network through the Network Advertising Initiative's Consumer Opt-Out Program.
As described above, Burst Media's Opt-out Program is cookie-based, so you may need to opt out again (and set a new "opt-out" cookie) if you do any of the following:
For more information, or if you have questions or concerns about this statement, please contact us at firstname.lastname@example.org or
8 New England Executive Park
Burlington, MA 01803
Effective date: 1/1/2011
The following Description of Methodology (DOM) applies to Burst Media.
To receive Interactive Advertising Bureau (IAB) Certification, a network or exchange must:
Networks and exchanges that voluntarily agree to self-certify against these guidelines are providing marketers and agencies with a standardized approach that is designed to make buying easier and to give increased control over where ads are placed. Marketers and agencies will have greater brand safety assurances that their ads will not appear next to content that they decide is inappropriate.
The following disclosure is made in connection with our self-certification and is intended to provide publishers and advertisers with an understanding of our capabilities and practices which are compliant with the IAB Network & Exchanges Quality Assurance Guidelines.
This document is not intended to replace our standard Terms and Conditions [LINK] or the insertion order (IO), which are contractual documents, but is intended to supplement those documents to fully disclose our practices under the IAB Network & Exchanges Quality Assurance Guidelines.
1) Burst Media (Burst) provides advertisers with various levels of inventory source level transparency. The IO between Burst and an advertiser documents the level of transparency provided for a specific advertising campaign. Dependent on the advertising contract between Burst and an advertiser, Burst provides:
(a) Full disclosure (certain site list): Burst provides the advertiser with a complete disclosure of all websites prior to running impressions (at least specifying the domain name) where ads may run. This list contains a comprehensive list of websites where the advertiser may run. The advertiser will not necessarily run on all sites listed, but the advertiser will not run on any sites other than those listed. The full site list will be attached to the IO if required by the advertiser.
(b) Partial disclosure (representative site list): Burst provides the advertiser with a list of some of the sites where ads will run. This list will contain a representative list of websites where the advertiser will run. The advertiser may run on sites other than those listed but the advertiser will not necessarily run on all sites listed. The partial site list will be attached to the IO if required by the advertiser.
2) All ads for a specific buy will run on publishers that Burst has a direct relationship with. A direct relationship is where Burst has a contractual agreement to acquire inventory directly from the publisher or an authorized publisher agent (APA).
3) Burst will disclose in the insertion order, if required by the advertiser, information about the type of content surrounding its inventory. Burst will provide information on the following characteristics:
(a) The presence of user-generated content (UGC)
(c) Burst’s site eligibility requirements exclude sites with the following content from joining its networks; unmoderated UGC, extreme graphic/explicit violence, pornography, profane content and hate content.
(d) For each agreement, Burst will disclose the ad positioning if required in the IO. The ad positioning of each placement will be identified as either above the fold or below the fold if required by the advertiser and this will be noted in the insertion order.
(e) For each agreement, Burst will provide ad tag descriptors if required in the IO for the following:
i. Expandable creative
ii. Rich media properties
iii. Behavior within the creative (i.e. Host- or user-initiated)
(f) For each agreement, Burst will disclose if video advertising is accepted if required in the IO:
i. Video must include audio controls and default to audio off
1) Burst complies with Tiers 1 & 2 of the IAB Contextual Taxonomy.
2) For each agreement, Burst will disclose the contextual targeting levels if required in the IO. Contextual targeting levels include the following:
(a) Site Level: targeting to endemic sites where the majority of the content is on a specific topic can be targeted at site level.
(b) Site Section Level: subsections of sites are classified into subordinate categories.
(c) None (Not targeting content but targeting users.)
Every publisher with whom we have a direct relationship goes through an inventory vetting process that establishes the following:
1) Rating system for website content. The site rating is determined when the site first joins our networks. Additional procedures are performed on a periodic basis to ensure that the site ratings stay current and publishers are also reviewed on a quarterly basis as part of our internal audit. The rating system for website content is based on the following broad groupings:
(a) All Audiences: defined as appropriate for all segments of the general public (all of the following must apply): no profanity, sexual content, violence depictions of alcohol, tobacco, weapons, gambling or drug use.
(b) Everyone Over 12 years: defined as may contain material considered inappropriate for young children. Any of the following may be present: implicit references to vulgar language, kissing, violence to animated characters, journalistic references to alcohol, tobacco, weapons, gambling, or drug use.
(c) Mature Audiences: defined as may contain material suitable only for mature audiences. Any of the following may be present: profanity, provocative images, nudity, violence to human beings or animals, depictions of alcohol, tobacco, weapons, gambling or drug use, etc.
2) Burst’s website eligibility requirements exclude websites from joining our networks that:
(a) Contain any adult, nudity, sexually explicit, or mature content, use explicit language, or link to adult or sexually explicit content.
(b) Contain UGC that is not moderated.
(c) Infringe on any material protected by copyright.
(d) Distribute or promote spyware or malware.
(e) Contain racial, ethnic, political or hate mongering.
(f) Contain investment advice, or money-making opportunities not permitted under law.
(g) Contain gratuitous displays of violence or profanity.
(h) Contain material that defames, abuses, or threatens physical harm.
(i) Contain promotion of illegal substances or activities, such as online gambling, how to build a bomb, counterfeit money, etc.
(j) Contain email or chat services provided to users.
(k) Contain forum pages that are not moderated.
(l) Contain pages/sites which provide free hosting, community, or network services.
(m) Use any methods to falsely inflate the number of ad views or clicks.
(n) Allow timed rotation or auto refresh advertising.
1) Burst reassures advertisers and agencies that the data collected for targeting purposes on their campaign has been done so in a transparent manner with the publisher's full permission. For off-site behavioral targeting of advertisers, Burst has contractual agreements with publishers in which consent is explicitly given to aggregate behavioral data for the purposes of using this information for behavioral targeting of advertisers off the publisher’s site.
2) If we use third-party data from a data aggregator for targeting, we will make available to the advertiser a list of data aggregators that may be used for their campaign but not specific to each campaign. Burst is a member in good standing of the Network Advertising Initiative (NAI) and will only work with NAI Approved 3rd Party Data aggregators. Additionally in those instances when Burst is using third-party data we will utilize Evidon InFormâ„¢. Evidon Inform is a service that gives consumers more transparency into and control over how their information is used online, including the ability to opt out of further targeting.
To maintain our self-certification through compliance with the IAB Guidelines, a quarterly internal audit is conducted by our Compliance Officer. The Compliance Officer is a senior manager who is in an objective role, outside the influence of sales. Internal audits ensure that:
1) The guidelines are consistently and completely followed.
2) That error situations are detected in a timely fashion.
3) That appropriate corrective measures are taken in a timely fashion.
4) Internal audits also include a risk analysis of certain control functions to assess how much testing should be conducted to validate adherence.
5) Internal audits include actual testing of data (sites/pages/ads/logs), both statistically and judgmentally based, to validate that the existing control structure is effective.
On an annual basis, both our Compliance Officer and our CEO file an affidavit with the IAB attesting to the following:
1) That quarterly internal audits have been conducted.
2) That inventory is accurately labeled in accordance with established content framework among four criteria:
(a) Source level transparency
(b) Source relationship transparency
(c) Site/content level transparency
(d) Placement details transparency
3) That content is accurately categorized in accordance with Tiers 1 & 2 of the IAB Contextual Taxonomy, and that we specify the depth (e.g., site level vs. page level) of categorization.
4) That content is accurately labeled in accordance with established guidelines.
5) That we gain publisher consent from publisher partners who are contributing data for off-site behavioral targeting and we make available a list of
Third-party Data aggregators to advertisers when using Third-party data.
If you have any concerns regarding compliance, please send an email to our Compliance Officer at email@example.com. Alternatively, you can submit a Buyer Complaint Form to the IAB. The IAB Network & Exchanges Quality Assurance Guidelines can be downloaded at http://www.iab.net/media/file/NE-QA-Guidelines-Final-Release-0610.pdf (refer to page 32 for the Buyer Complaint Form).
AdConductor utilizes multiple methods to ensure the accuracy of click counts. Checks are made for repeated and stale clicks, and for clicks from automated programs, such as spiders and bots. The checks are performed both when the clicks occur and during the summarization process. Clicks determined to be inauthentic are excluded from reporting and are advertisers are not charged for them. Additional analysis is performed to determine the source and cause of inauthentic clicks, which can lead to the suspension of offending publisher sites and blocking of users and IP addresses.
“Uniques” are determined by summing distinct views and clicks by user, adcode, campaign, package, creative and ad server. The user is identified by the “TID” value stored in the browser cookie, if available, otherwise the combination of the user’s IP address, and browser user agent and language is used.
This method of counting uniques means that if a user views the same campaign creative on a different adcode, or on the same adcode, but a different ad server, the view will be counted as an additional “unique”. Also, in the absence of a TID, if the user’s IP address changes, additional views or clicks on the same adcode, campaign creative and ad server would be counted as an additional unique. Conversely, in the absence of a TID, if multiple users from the same IP address having the same browser and language views or clicks on the same adcode, campaign creative and ad server they would be counted as a single unique
Established in 1995, adConductor is the leading partner for web publishers to profitably connect marketers with audiences and grow their business beyond existing boundaries. AdConductor is a division of Burst Media. AdConductor is Burst’s ad management solution to ad-supported businesses such as ad networks, technology providers, portals, and individual web sites. adConductor is headquartered in Burlington, Massachusetts, USA
8 New England Executive Park
Burlington, MA 01803
Main Tel: 781-272-5544
47-50 Margaret Street
Main Tel: +44 (0) 0203 551 4710
Fax: +44 (0) 0203 551 5329
Chief Marketing Officer
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